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The Founder
Paula Alza — a language for the modern feminine.
Colombian entrepreneur, luxury real estate advisor, and public relations strategist based in Dubai. Paula creates meaningful luxury experiences and high-level business connections at the intersection of design, wellness, and intention.
Through Tuluxur, her platform integrating real estate investments, concierge experiences, wellness, and strategic networking — ALZA emerges as the wearable, tangible expression of that vision.
"Beauty should never be a compromise between health and high-performance artistry."
The Cause · 01
Beauty without the burden.
The majority of products formulated for women today contain compounds linked to hormonal disruption, long-term illness, and certain cancers. ALZA was built to refuse that quiet inheritance.
In collaboration with leading oncologists, dermatologists, and endocrine-health researchers, every ALZA lipstick, fragrance, and skin ritual is reformulated from the molecule up — free from parabens, phthalates, heavy-metal pigments, synthetic musks, and the known endocrine disruptors that persist in the conventional beauty industry.
A portion of every purchase funds Mujeres por la Vida — our ongoing campaign supporting women's cancer research, early-detection access, and survivorship care across Latin America and the Gulf.
R&D Pledge · Live
20% of profit, reinvested into safer formulas.
20% of the profit on every ALZA order funds the research and development of non-toxic women's products — built to help prevent the cancers and autoimmune diseases linked to the toxic ingredients still hiding in most store-bought and luxury brands. This tracker syncs automatically with paid orders.
Read the full pledge & FAQ →Reinvested into R&D
$0
Goal
$50,000
Ingredient Safety
The Clean Standard.
ALZA is reformulated from the molecule up. The list below is what we never use — across lipstick, fragrance, skincare and color. Each entry is reviewed by our oncology and endocrine-health advisors.
Tap any ingredient to expand a plain-language explanation.
Methyl-, propyl-, butyl- and ethylparaben mimic estrogen in the body and have been detected in breast tissue biopsies. Long-term exposure is associated with endocrine disruption and reproductive concerns.
Commonly hides inConventional lipsticks, lotions, shampoos, deodorants.
The Shop